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You can now transfer your chats and personal information from other chatbots directly into Gemini

By Jakub Antkiewicz

2026-03-27T08:53:56Z

In a direct bid to capture users from its rivals, Google has introduced new tools for its Gemini chatbot designed to import personal data and conversation histories from other AI services. Announced Thursday, these “switching tools” address a key friction point for users who have invested time personalizing competing platforms. By making it easier for people to bring their data with them, Google aims to lower the barrier for switching to its own AI assistant in an increasingly competitive consumer market.

The process works in two ways. To transfer “memories”—key personal facts like family members' names or user interests—Gemini guides the user to generate a summary from their current chatbot, which can then be pasted into Gemini. For entire chat histories, the system accepts zip file uploads, a standard export format offered by major services like ChatGPT and Claude. Once imported, these past conversations become searchable within Gemini, allowing users to pick up where they left off without starting from a blank slate.

This feature rollout is a clear strategic move in the ongoing battle for market share among AI assistants. While OpenAI’s ChatGPT leads with a reported 900 million weekly active users, Google's Gemini has reached 750 million monthly active users. By simplifying the migration process, Google is attempting to convert the user base of its competitors, turning the personalized data that creates stickiness on one platform into a portable asset that can onboard users more quickly onto its own.

Google's new import tools are a strategic maneuver to reduce user lock-in on competing AI platforms. By treating a user's chat history and personalized data as a portable asset rather than a sunk cost, Google is attempting to neutralize a key advantage held by market leader ChatGPT and shift the competitive focus toward its own strengths in integration and distribution.