Rakuten fixes issues twice as fast with Codex
By Jakub Antkiewicz
•2026-03-12T08:40:47Z
Japanese e-commerce and technology firm Rakuten reports it is now resolving technical issues twice as fast following the integration of OpenAI's Codex model into its engineering workflows. The announcement marks a significant real-world application of a large language model within a major corporation, demonstrating a clear, measurable impact on operational efficiency rather than speculative potential. This move signals a growing maturity in how enterprises are deploying AI to solve specific, long-standing business challenges.
The performance gains stem from using Codex, an AI model that translates natural language into code, to assist developers and IT operations staff. By integrating the model into their internal toolchains, Rakuten engineers can more rapidly diagnose bugs, generate code for patches, and automate remedial scripts. This reduces the manual effort traditionally required for incident response and system maintenance, allowing technical teams to address a higher volume of issues in the same amount of time and directly contributing to the 2x speed improvement metric.
Rakuten's public success serves as a powerful proof point for other large enterprises weighing the adoption of AI-powered software development tools. By providing a quantifiable result, the company establishes a clear business case that connects AI integration directly to improved system reliability and reduced downtime. This outcome is likely to accelerate the adoption of similar code-generation models in corporate environments, shifting their role from that of an individual productivity aid to a strategic component of enterprise IT management.
Rakuten's success in halving issue resolution times elevates AI code assistants from a developer convenience to a strategic imperative for enterprise IT. This case demonstrates a direct, quantifiable link between LLM integration and improved operational metrics, setting a new benchmark for measuring the ROI of AI in software engineering.