How does Noscroll personalize its content for each user?

Noscroll begins personalization by connecting to a user's X (formerly Twitter) account to analyze their likes, bookmarks, and followed accounts. From there, users can chat with the AI agent in natural language to explicitly state what topics they want to follow and which ones to ignore. The AI learns from these interactions over time to further refine the curation of news digests.

Meet Noscroll, an AI bot that does your doomscrolling for you

A new startup named Noscroll has launched an AI-powered agent that aims to solve the modern problem of information overload by curating a user's online feeds and delivering personalized updates via text message. Founded by Nadav Hollander, the former CTO of the NFT marketplace OpenSea, the service is positioned as an antidote to the "brainrot" and "ragebait" often associated with platforms like X. The core idea is to provide users with the valuable signal from social media and news sites without the associated toxicity and time commitment, effectively outsourcing their doomscrolling to a bot.

How Noscroll Works

The service operates through a conversational text-based interface. Users connect their X account, which allows the agent to analyze their likes, bookmarks, and follows to build an initial interest profile. From there, the bot pulls information from a wide array of sources beyond X, including news sites, Reddit, Hacker News, and Substack, and can be directed to follow specific topics or sources. The technical backend relies on a variety of customized off-the-shelf AI models running on proprietary infrastructure, which have been heavily prompted to give the bot a unique voice. Users can interact with the agent in natural language to refine their preferences.

Onboarding: Text a number to start, then connect your X account.
Content Sources: X, news sites, blogs, Reddit, Substack, research papers, and user-recommended sources.
Delivery: Personalized news digests sent via text at a user-defined frequency.
Interaction: Users can chat with the bot to ask questions or add it to group chats.
Pricing: $9.99 per month with a seven-day free trial.

Market Reception and Use Cases

While built to solve a personal pain point for its founder, Noscroll is seeing early adoption across a variety of professional and niche use cases. Beyond tech workers keeping up with AI news, journalists are using it to track local politics, and other users are following everything from job listings and layoff trackers to niche anime industry news and local restaurant openings. This suggests a demand for tools that provide a functional, curated information stream for professionals who need to be 'very online' for their work. The project, built by Hollander and open-source developer @z0age, has reportedly already attracted inbound investor interest, though no decisions on funding have been made.

Strategic Takeaway: Noscroll's market entry demonstrates a practical application of AI agents not as world models but as specialized, personal utilities. Its value is not in foundational model innovation but in its simple, text-based interface that abstracts the complexity of the modern web into a digestible, on-demand service, pointing toward a future of agent-based information consumption.

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